– Eat “clean”
– Exercise hard
– See some small change
– Plateau
– Work harder
– Fall of the bandwagon and commit “death by chocolate”
– Get back on and try even harder again
– Wonder why it doesnt work despite all the hard work
– More chocolate
– Repeat 5 times trying keto, paleo, crossfit, vegan, or whatever the latest craze is
– Get a trainer
– Enjoy the conversation but not see results
– Decide its genetics / takes too much time / just isnt for you

It’s such a frustrating cycle…

Ive been thinking lately about cycles in life and how we often have the same frustrating or uncomfortable scenario come back around all the time.

We see many women go through this over and over – they do the work to lose weight and then gain it back. And while this is happening again and again the inner story usually turns to –

Its not fair…
I try so hard…
I’m doing all the right things…

Followed by – blaming.

You blame your hubby for not supporting you by creating the space you need to exercise or prep or relax.

You blame your kids for being so demanding and needing so much time and for being constantly on you.

You blame your parents for the 150 reasons that they weren’t good enough and didnt do a bette job.

You blame your trainer or the online celebrity program that you paid for because it didnt deliver the results.

Everywhere, the finger gets pointed except squarely where it belongs –

Back at you.

I know this because this is what I have been doing lately. Pointing the finger at all and sundry because they arent getting me, arent helping me, arent supporting me, arent magically somehow knowing what Im going through and what I want (even though Im not really telling them clearly).

When the hard truth is –

It ALL on me.
In the way I THINK…
And in the ACTION my thinking makes me take.

Because here’s the thing: cycles have nothing to do with the CIRCUMSTANCES of your life.

You didnt gain the weight back after the last 8 week challenge, online program or diet thing you tried because of time, money or other life circumstances.

Im not saying these arent factors, just that they arent the CAUSE. They are the RESULT.

The true cause, every time and without fail is –

How you think.
What you believe.
And what actions this causes you to take.

Lately I have found myself wondering how it is we are able to make a lot of money, but always end up falling back to our “normal” level.

Its fucking frustrating. We work HARD. So why the fuck doesnt it grow like we want it?

Its not even that our normal level is bad – we live a very comfortable lifestyle. Its just that we haven’t set a new normal in a few years now. And the more I dig into it, the more I do the inner work on it, the more I can see that its totally about what we believe is possible and what “must” be done to create it.

One of the inner beliefs that I have long held onto around money, is that to be next level successful means sacrificing family life to do all the work required. Ive had several friends and mentors over the years who are multimillionaires, who all suffered breakdowns of their family unit.

I’ve realised how much this belief has caused me to drop everything the moment I THINK it could impact things at home.

Because the reality is – there are lots of successful people that enjoy a good home life!

So if youre currently riding the weight loss merry-go-round, frustrated, blaming and generally wondering what the fuck to do –

Its time to change your thinking and beliefs.

You can eat all the freakin salad in the world, but if you cant align your beliefs and thinking with the actions that you need to continually take – you wont ever lock those results in place.

And remember, right now there are thousands of women who are experiencing the exact life challenges you are – and are still in shit hot shape.

What is story that you KEEP on telling yourself, over and over, that is stopping you from locking in the results?


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➡️ The number #1 thing that derails busy women when they go home to their families. Page 31.

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➡️ Why you will never have a flat stomach if you dont poop every day. Page 30.

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